Sony seeks money printer.

Tired of watching the Nintendo DS print money for the past two years, Sony has partnered with Hasbro to form super voltron money printer.

Hasbro, Inc. (NYSE: HAS) announced today that it is working with Sony Computer Entertainment Inc. on the trading card component of the highly innovative THE EYE OF JUDGMENT™ game for the PLAYSTATION®3 (PS3™) computer entertainment system. The global relationship, which covers Japan, Europe, the U.S. and Asian markets, taps Hasbro’s core expertise in trading card games through its Wizards of the Coast subsidiary. Wizards of the Coast holds a patent on trading card games and the methods by which they are played and also produces MAGIC: THE GATHERING®, the world’s premier trading card game. Under the agreement, Hasbro will create, manufacture and distribute the trading cards associated with THE EYE OF JUDGMENT video game.

THE EYE OF JUDGMENT presents a new style of gameplay where the player brings creatures of trading cards to life for battle in 3D. Through use of a 3 x 3 board and trading cards, each encrypted with CyberCode, players conquer the field by selecting a card and placing the coded card in front of the PLAYSTATION®Eye for their respective creatures to come to life and battle. Each creature has various skills which will determine the outcome of the battle. Players take turns placing cards as they jostle for control of the board; the winner is the first player to conquer five of the nine fields.

“We are very excited to enter into a collaboration with Sony Computer Entertainment on trading cards for THE EYE OF JUDGMENT which will deliver a ground-breaking entertainment experience that uniquely blends the global popularity of traditional trading card games with next-generation video games,” said Phil Jackson, Group Executive of Hasbro Games. “Together we’re creating a virtual world that brings fantastic trading card-based creatures to life for unprecedented interactive battles that will appeal to millions of fans around the world. It is innovation at its best.”

“THE EYE OF JUDGMENT represents a totally new genre in gaming,” said Phil Harrison, Corporate Executive, Sony Computer Entertainment Inc. and President, SCE Worldwide Studios. “Combining Hasbro’s clear market leadership in trading card games with the immense power of PLAYSTATION®3 and PLAYSTATION®Eye, is a powerful formula that will result in a revolutionary video game experience that will amaze and engage gamers around the world.”

THE EYE OF JUDGMENT is slated for release in fall 2007. The game has already received early accolades from media around the world as well as a prestigious Japan Game Award in the “Futures” division held at last year’s Tokyo Game Show.

Magic the Gathering + the PS3 Eyetoy + the PS3 hardware = $$$$$$$$$$$$$$$