Saturday, April 28, 2007

Wiis Will be at Target/Gamestop 4/29


The Comsumerist reports there will be Wiis this sunday.
At least 60 Wiis will be arriving and selling at Target stores this Sunday, according to an inside source.


This brings up an interesting point. Was the Wii shortage artificial? I am not a big conspiracy guy, but I think it was. The shortage benefits:

  • The Store (Target/EB/etc): increased foot traffic and increased drive by buying.
  • Nintendo: So, so, SO much hype for the machine, the games, the accessories. Word of mouth, exponentially better than TV, radio or email spam ads.
  • Mainstream Media: They have some video game story they can latch on to that doesnt have to do with guns, boobs or drugs.
Also, about this time last year, the Xbox 360 widely became available. I see a pattern.

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